For the ‘lead mares’ in your life
The following is from the American Wild Horse Campaign:
We are thrilled to announce a partnership between CALLIDAE, the modern luxury equestrian lifestyle brand, and the American Wild Horse Campaign (AWHC) in an effort to protect and preserve America’s Western wild horses. This collaboration, known as “The MARE Project,” aims to raise awareness and drive progress in safeguarding these magnificent animals.
CALLIDAE’s commitment to social and ecological responsibility aligns perfectly with the mission of the AWHC. Through The MARE Project apparel campaign, 15% of the proceeds from sweaters, tee shirts, and other items featuring “MARE” and “Lead MARE” logos will be directed to support the AWHC’s vital work from today until September.
The MARE Project draws inspiration from the role of the lead mare in wild horse communities. In a herd of wild horses, the lead mare’s wisdom and experience make her the true leader. This project serves as a daily reminder of the power of collective action, led by females, to drive progress.
AWHC actively engages in advocacy, lobbying, and on-the-ground conservation efforts to ensure the preservation of wild horses in their natural habitats. By joining forces with CALLIDAE, we aim to raise awareness among the US equestrian and horse communities while promoting the importance of protecting these beloved animals.
We are honored to have the support of renowned celebrities and influencers who share our passion for this cause. Celebrities and influencers such as Julianne Hough, Nikki Reed, Beth Behrs, Brian Bowen Smith, and Millana Snow have joined us in opposing the cruel treatment of wild horses and supporting the AWHC’s mission.
Together, we can make a difference and ensure the preservation of America’s Western wild horses.